Molly Ashton is a Los Angeles-based luxury retail and merchandising specialist with 15+ years of experience driving sales, refining product assortments, and executing high-impact visual strategies across both emerging and established fashion and lifestyle brands.

She specializes in bridging the gap between product, client, and business performance - with a strong track record in inventory management, merchandising execution, and team leadership. Molly has consistently exceeded sales targets while elevating brand presentation and customer experience.

Her experience spans both in-store and eCommerce environments, including PDP and PLP management, Shopify merchandising, and digital product storytelling. She has worked closely with vendors, overseen sample pulling, supported production lines, and assisted in the execution of trunk shows and brand activations — bringing a full-spectrum understanding of how product moves from concept to customer.

Molly has contributed to the growth and merchandising strategy of respected brands, including Jacquie Aiche, Gorjana, Jenni Kayne, and James Perse, where she developed a sharp eye for product positioning, assortment planning, and brand consistency across channels.

Her foundation in jewelry began in Hawaii with Maui Divers Jewelry, where she developed a deep appreciation for the emotional nature of fine jewelry — understanding that each piece represents more than an object, but a memory, a place, and a personal story. This perspective continues to inform her approach to luxury: thoughtful, intentional, and rooted in connection.

With a growing focus on wholesale, product strategy, and brand development, Molly is transitioning into a more behind-the-scenes role supporting designers and brands in scaling thoughtfully and profitably — with an emphasis on emerging, independent, and consciously driven companies.

Contact Molly for more info.