Luxury Merchandising & Brand Consulting

Blending merchandising, eCommerce, and customer insight, Molly Ashton partners with emerging and established brands to shape product strategy and drive growth from concept to customer.

Consulting is offered on a flexible basis depending on brand needs:

  • Project-based consulting

  • Ongoing brand support

  • Merchandising and eCommerce audits

  • Launch and pre-launch strategy

Set Up A Consulation

Merchandising & Product Strategy

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eCommerce & Shopify Optimization

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Visual Merchandising & Brand Experience

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Wholesale & Vendor Strategy

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Product Development & Production Support

Merchandising & Product Strategy * eCommerce & Shopify Optimization * Visual Merchandising & Brand Experience * Wholesale & Vendor Strategy ✳︎ Product Development & Production Support

Consulting Packages

Emerging Brand Package

  • Build your product assortment

  • Set up Shopify correctly

  • Prepare for first wholesale accounts

Growing Brand Package

  • Optimize eCommerce performance

  • Refine merchandising strategy

  • Strengthen brand consistency

Established Brand Package

  • Audit and elevate product strategy

  • Improve sell-through and inventory flow

  • Align merchandising across channels

Inquire About a Custom Package

Consulting Services

Merchandising & Product Strategy

Refining assortments to align with brand identity and maximize performance.

  • Assortment planning and category balance

  • Product positioning and pricing strategy

  • Seasonal and collection planning

  • Sell-through optimization

eCommerce & Shopify Optimization

Elevating the digital experience through thoughtful merchandising and structure.

  • PDP & PLP optimization

  • Shopify merchandising and product organization

  • Collection strategy and navigation flow

  • Conversion-focused product storytelling

Visual Merchandising & Brand Experience

Creating cohesive, elevated environments across physical and digital spaces.

  • In-store visual direction and layout

  • Product styling and placement

  • Brand consistency across channels

  • Customer journey refinement

Wholesale & Vendor Strategy

Supporting brands as they expand through partnerships and distribution.

  • Wholesale readiness and assortment planning

  • Vendor communication and coordination

  • Sample management and line organization

  • Trunk show planning and execution

Product Development & Production Support

Bringing structure and insight to the product lifecycle.

  • Sample pulling and collection refinement

  • Production support and coordination

  • Feedback on pricing, materials, and positioning

  • Pre-launch strategy

Brand Growth & Customer Insight

Leveraging real-world experience to guide smarter decisions.

  • Customer behavior insights from luxury retail

  • Identifying growth opportunities

  • Pricing and positioning alignment

  • Strengthening product-market fit

WHO MOLLY WORKS WITH

  • Emerging designers and independent brands

  • Growing eCommerce and Shopify-based businesses

  • Established fashion and lifestyle brands seeking refinement

With a particular focus on brands that value craftsmanship, storytelling, and intentional growth.

APPROACH

  • Molly’s approach is rooted in both experience and intuition — shaped by years working directly with customers, product, and brand environments.

    She understands not just how the product looks, but how it moves, how it’s perceived, and why it sells.

    Every collaboration is tailored, with a focus on clarity, refinement, and long-term brand alignment.

Work With Molly

For consulting inquiries, collaborations, or to learn more, please fill out the contact form.